Training
Content Management Overview
for Executives

Duration: 1/2 day
Description: This seminar will introduce you to a practical and proven framework for understanding content management, and will identify some of the key business issues facing organizations as they plan for content management. As well, the seminar will provide a broad market perspective that allows you to deal effectively with vendors and their marketing literature. Finally, the seminar will leave you with your own Executive Checklist that helps you to ask the right questions, and get the right answers, before you embark on a content management initiative. The seminar covers topics such as:

• Content management
• The kinds of organizations that implement content management, and why
• Identifying the value in your content
• Implementing content management
• Developing the business case
• Getting started in content management

Format: The seminar consists of lectures/demonstrations by a leading industry analyst punctuated by discussions with the attendees.

Comments: Content management has proven its effectiveness in organizing and empowering key aspects of many businesses. Whether your products are aircraft, software, books, information, or services, content management can provide the right content to the right people at the right time - now. But where do you start? What content do you really need to manage? How can you make sense of the conflicting claims of the product vendors? These questions and more are the focus of this seminar. The seminar will give attendees enough information to be able to make management decisions.